Tracking your social media and website metrics is SO IMPORTANT to achieving your goals because you cannot know where you are going if you do not know where you have been.
Tracking your social media analytics helps you see patterns, recognize weeks you that your strategy did or didn’t work so you can adjust, and help you see your progress toward your goals.
The most important thing to think about when tracking your social media analytics is what are your goals for each platform? Most social media platforms like Facebook, Instagram, and Pinterest give you a ton of insight data. You need to decide what data matters to you or you will get lost in a sea of numbers. Learn more about which analytic metrics matter to you here.
