One of the biggest rules of marketing is to define your target audience and then market directly to them, but how do you know if your efforts are working?

(learn more about target audiences from Sprout Social)

A quick way to check is to look at your audience insights on Facebook, Instagram, and Pinterest. All three of these platforms break down your following by age, gender, and location. If these do not match your target audience, you need to re-evaluate your marketing strategy.